DM Questionnaire Welcome to your DM Questionnaire Name Contact Number Alternative Contact Number Mail Id : Location Job Role : Dealership Name : Dealership Location : 1. What Does IAMAI Stand For .. Intranet And Machine Association Of Internet Internet & Mobile Association of India Internet & Mobile Administration of India India & Machine Association of India 2. Search Engines helps you to find specific & relevant information with world wide web, which is that search engine? Yahoo Bing Google All the above 3. What does CTR Stands For ? Click To Rate Click Through Rate Click Through Rack 4. What are the types of digital marketing Email Marketing , Search ,Affiliate Display ,Video Advertising Only A A & B Only 5. What are the different types pf content writing ? Website Content ,Digital Marketing Content Blogging & Technical Only A Both A & B 6. Traditional Marketing Involves which of the following Reaching out to locally targeted audience & producing physical marketing materials Reaching out to customers personally & sharing company promotions & offers Reaching out to customers online & sharing e-brochures Only A&B 7. How to get the best effective digital marketing KPIS & Track the progress Overall marketing return on investment , Organic search traffic ,CTR,New Lead Acquisitions Customer Conversion Rate from online marketing content None Of the above Both A & B 8. During the conversion stage of the sale, ideally a digital sales consultant must which of the following Product DEMO ,Comparison Charts Special Offers & schemes Connect with senior managers for deal closing & get more discounts Both A & B 9. What is Inbound Marketing channels Search Engine Optimization (SEO) Social Media Marketing (SMO) Search Engine Marketing (SEM) All Of the above 10. Reputation Management is to prove that a brand is authentic and standalone. So which of the following has major impacts your brand today considering digital ERA Amazon Flipkart Google Facebook A & B C & D 11. As a Digital Sales Executive, your correct approach to digital customer is through EMAIL, Call,Whatsapp,Message Call,EMAIL,WHATSAPP,Message Call , WhatsApp , EMAIL ,Message Call , Message , WhatsApp, EMAIL 12. A digital enquiry must be contacted within _______minutes of enquiry received 30 60 90 120 13. When a customer requests for quote online & home test drive , a digital sales executive must ensure which of the following SE must ensure E-Brochure & Price List sent through WhatsApp SE must ensure E-Brochure & Price List sent through WhatsApp & Mail SE must ensure E-Brochure & Price List sent through WhatsApp & Mail & schedule TD as per customer request SE must ensure Product DEMO at showroom & schedule showroom TD 14. WHAT ARE KEYWORDS? Keywords are a broad way to define what your content is all about in your website In SEO terms, keywords are used by a user to search for queries on the search network. Keywords need to be relevant so a user landing on any website Keywords are a broad way to define what your content is all about. In SEO terms, keywords are used by a user to search for queries on the search network. Keywords need to be relevant so there is a better chance of a user landing on your website for a particular search Keywords are used by a user to search for queries on the search network. It can be phrase or a question . Mostly narrow search way . 15. What is CTA Call To Action Call Through Act Calling To Act Click To Act 16. CTA is an instruction given to the user to do something. It indicates a particular action that leads to a prompt. Call now, book today, click here etc…. Is the statement True / False about CTA True False 17. Shop Now facility is available in which of the most commonly used platform Facebook Google Both None 18. Marketplace is to browse, buy, or sell items, giving retailers an opportunity to drive discovery and sales of key products in a place where their consumers are already shopping. Where do you find this Marketplace ? Instagram Twitter Google Facebook 19. Which platform helps you in building & engaging professional network Twitter LinkedIn Tumblr Flickr 20. Which of the following platform helps you connect with your friends & family while having fun, creative way to capture photos & videos Snap Chat Instagram WhatsApp Facebook 21. To handle a rational customers one should______ Talk about the customers family Talk about the customer and his business Share technical specifications of the product Provide higher discount to the customer 22. During finance process document checklist is used to: 1. Identify and verify required documents 2. Clarify doubts about the car features 3. Reduces interaction and delays 4. Process application efficiently 1,2 & 3 only 1,3 & 4 only 2,3 & 4 only All Of the above 23. Which of the following is not a part of need analysis of a customer? Active Listening Probing Paraphasing Negotiation 24. why we should promote in house Exchange? Helps in closer of new car sales Build customer trust on you More referrals All Of the above 25. when is the best time to pitch accessories ? At the time of Negotiating At the time of Test Drive Deciding A Car After Delivery